Personally? I buy a lot of TV shows on iTunes, then strip the DRM from them. This gives me awesome quality and sound, and the complete flexibility to view our shows how I want, when I want, on whatever device I want. Without having to deal with $&@*#!%ing iTunes.. well more than once, anyway.
Plus I can rest easy knowing I did pay the creators to support these great shows.
(And in case you're concerned that I am not honest with my wild-n-crazy DRM removed MP4 video files, the metadata for all these video files include my iTunes account name by default. I have never once stripped metadata.)