It’s like cars and people:
Guy goes into Chevy dealer. Guy looks at Vette.
Guy wants Vette.
Guy test drives Vette.
Wife comes back to dealer with Guy.
Guy shows wife Vette.
Wife not interested.
Wife wants Suburban.
Guy and Wife drive off with new Suburban.
Vette lures another guy into dealership.
People always want the sizzle as they say in sales, but when they are really hungry it’s still the meat and potatoes that they go for.
Did you understand all of the above? I’m glad because I sure don’t…
Really, now what does this have to do with complexity?
I’ll tell you, people want, sizzle.
They want excitement, to be ‘with it’, ahead of the crowd, in the groove, ahead of the curve, etc. so forth and so on.
In our technological wonder age we have convinced ourselves and everyone else that to be with it means that you must be technologically savvy. That means a blatant display of technological mastery. Which leads to complexity. Not that the complexity is necessary or even really wanted. It’s the perception, the sizzle…
By the way Jeff, can we please have a spell checker? I’m getting tired of having to switch to Word to check my spelling and grammar and it would be so nice if you could just put one in for use, please? Can we please have a spell checker, you know your site will really be with it if you have one and you’ll probably set off a stampede so that every site will have to have a spell checker, please Jeff, a spell checker…
And maybe one of those I’m anticipating you’re typing for you thingies, you know like in Excel where it types the number for you after the first couple of letters, please